If you own a café, the thought of roasting your own coffee has probably crossed your mind.
Many café owners worry that roasting coffee requires specialized skills, significant investment, or major changes to their daily operations. In this guide, we’ll walk you through how to start roasting coffee for your café, and why you should seriously consider it. We’ll cover the skills, equipment, planning, and decisions involved, so you can understand whether it’s the right move for you and how to approach it.
Why You Should Start Roasting Coffee
The first and most important thing to understand is why roasting coffee makes sense.
Quite simply, coffee roasting turns green coffee into value. The price difference between green coffee and roasted coffee is substantial, and as long as you’re not roasting yourself, you’re paying that margin to your supplier. For many cafés, the return on investment on a coffee roasting machine is very quick.
Roasting coffee also opens a new revenue stream. Beyond using your own coffee in-house, you can sell freshly roasted beans to your customers, allowing them to enjoy your excellent coffee at home.
Beyond Money: Brand, Quality, and Identity
The benefits aren’t only financial.
A café that roasts its own coffee instantly becomes more distinctive. Product quality improves, expertise becomes visible, and your brand moves from being “one of many cafés” to a café & roastery, with a product and footprint unique to you. This added value is felt by customers and strengthens your position in a competitive market.
But is roasting coffee only about marketing and margins?
Not at all.
At its core, our philosophy says that coffee should be prepared where it is consumed. If we compare coffee to bread, it would feel inferior to buy bread that was baked, packaged, and even preserved somewhere, instead of fresh from a local bakery. Coffee is no different.
If you’re not ready to roast yet, the minimum step is choosing the closest and freshest coffee supplier available, a local coffee roastery that can consistently deliver fresh coffee.
Key Decisions Before You Start Roasting
Before choosing a roasting machine, take time to answer these questions:
- Location
Will you roast inside your existing café, or in a separate space designated for coffee roasting? - Your customer base
Do your customers prefer unique specialty coffees at a higher price point, or classic blends at a more accessible price? - Volume
How many kilograms of coffee do you currently consume?
Your roaster must be able to cover current demand, and allow room for additional sales. - Green coffee supply
Choose a reliable green coffee supplier who offers not only selection, but also guidance and support, and can help you build a signature blend or source unique varieties. - Packaging
Start simple. Plain coffee bags with a one-way valve and a branded label are enough to begin and do not affect coffee quality. Packaging is a recurring purchase that can be adjusted and upgraded over time as your business evolves.
Choosing the Right Coffee Roasting Machine
The key question is whether you want a simpler path or a more hands-on approach. In both cases, the goal is the same: fresh, high-quality coffee roasted to a professional standard. The difference lies in workflow, level of control, and required expertise.
Ask yourself:
- Are you planning to place the roaster inside your café?
- Will café staff be responsible for roasting?
- Do you want to start roasting quickly, with minimal training?
If you answered yes to two or more, the first option is better for you.
Small, Fully Automatic Roasting Machine
A compact automatic roaster like the Solar Eco can be operated by anyone, requires no prior roasting knowledge, and integrates easily into the café’s workflow. This type of countertop electric roaster can operate quietly during service, function without smoke or ducting when combined with the Avirnaki, and deliver consistent results with no learning curve.
The Solar Eco was designed specifically for cafés that want to roast on-site without hiring a dedicated roaster, providing professional, high-quality roasts at the push of a button. It is a common entry point for cafés transitioning into in-house roasting, as well as for chains looking to roast across multiple locations.
Professional Specialty Coffee Roasting Machine
If you’re looking for maximum control, flexibility, and long-term scalability, a professional small scale specialty coffee roaster like the FZ94 Evo may be the right choice. The FZ94 Evo is typically chosen by roastery-oriented cafés and micro specialty roasteries that want full control over roast profiles while keeping production at a manageable, small-scale level. It is also commonly used as a sample roaster in larger roasting facilities, allowing it to grow naturally alongside your business.
This approach requires a lot more learning and involvement, but it allows you to shape roast profiles more precisely and work in a hands-on way. Professional roasters are available in many batch sizes, giving you the freedom to scale gradually as demand increases.
Important Things to Take Into Consideration
Starting a roastery is more than buying a roasting machine. It also requires planning and defining what type of roastery you want to build. In this context, a roastery can range from a café roasting small batches on-site to a dedicated coffee roasting facility operating independently.
Some important factors to consider:
- Regulations and local compliance
- Consistency and product development
- Freshness and inventory management
With the right planning and the right equipment, these challenges are manageable, and this is exactly where proper guidance makes the difference.
Final Thoughts
Roasting coffee for your café is a strategic decision. When done thoughtfully, it improves product quality, strengthens your brand, increases margins, and deepens your relationship with customers.
If you’d like assistance choosing your first coffee roaster or understanding which setup fits your café best, feel free to contact us or explore more of our coffee roasting guides.
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